English for STEM MOOC Promotional Package

English for STEM MOOC Promotional Package - MOOC Camp Launch sponsored by ECA (Ministry of Education and Culture, State Department), developed by the University of Pennsylvania, and hosted on Coursera.


The Office of English Language Programs is happy to announce the first facilitated MOOC Camp launch of English for Science, Technology, Engineering, and Mathematics (STEM) Massive Open Online Course (MOOC) through the University of Pennsylvania and Coursera.  Please read the below information and open the attachments - one is for internal use and the other contains external promotional materials for you to use with your audiences.  Facilitators can enroll any time after May 7th in order to preview the course and materials.

ENGLISH FOR STEM (1ST LAUNCH):

This course is designed for non-native English speakers who are interested in improving their English skills in the sciences. In this
course, learners will explore some of the most innovative areas of scientific study, while expanding their vocabulary and the language skills needed to share scientific information within their communities. In unit 1, learners will learn how the scientific method can be used to explore climate change. In unit 2, learners will examine research on alternative energy sources. The next unit in the course will focus on the impact of climate change, while unit 4 will explore the applications of nanotechnology. In the final unit of the course, learners will demonstrate their increased understanding of STEM topics through a culminating final project on a science experiment of his or her choice.

REGISTRATION FOR THE FACILITATED MOOC BEGINS MAY 14TH AND THE CLASS
BEGINS JUNE 5TH. All prospective learners can enroll in the course here [1].

Session Start: Jun 5, 2017

Enrollment End: Jun 10, 2017

Session End: July 3, 2017

HERE IS SOME IMPORTANT KEY INFORMATION ABOUT THE MOOC THAT IS USEFUL IN PROMOTION:

·         The MOOCs are designed by experts at the University of Pennsylvania English Language Programs and are offered on Coursera.

·         The MOOCs are designed for learners at pre-intermediate and intermediate levels who will be able to choose two different tracks to match their skill level.

·         The facilitated MOOC camp sessions for both MOOCs begin April 3rd, but will stay open indefinitely for self-paced study after the first facilitated session.

·         All materials in the MOOCs are 100% open source and may be modified, re-used, and re-distributed for any purpose whatsoever (even commercial).

 o   We use a Creative Commons simple Attribution license on all materials created for these MOOCs:
https://creativecommons.org/licenses/by/4.0/

·         We recommend that teachers use the MOOC content in their classes by either enrolling their students in the course or using the materials for their own lessons.

·         Please read “certificate options” below for information on certificates.

·         The MOOC experience will be gamified, meaning that participants will be able to “play” as they learn, making the
experience much more enjoyable.

·         This is one of five MOOCs for specific English learning purposes. The others are English for:

 o   Business and Entrepreneurship

 o   Media Literacy

 o   Career Development

 o   Journalism

·         Posts can receive extra help with facilitation support by contacting the MOOC-WG@state.gov email address.

Here is a link to the AE MOOCs page on our website with key dates of the facilitated sessions:
https://americanenglish.state.gov/american-english-moocs

The MOOC will be promoted on the ECA/A/L Facebook pages, americanenglish.state.gov and the main ECA webpage. If you promote the MOOC via Twitter, please use the following hashtag: #AEMOOCs.

CERTIFICATE OPTIONS:

1.       Participant enrolls for free and does not choose the “verified” option.  They will automatically earn a Statement of
Accomplishment upon course completion directly from Coursera.

2.       Participant enrolls for free AND participates in a MOOC camp. They will automatically earn a Statement of Accomplishment upon course completion directly from Coursera AND if Post would like to, they may also print MOOC Camp Certificates from the SharePoint site (http://eca.r.state.sbu/Policy/Tech@ECA/MOOC/default.aspx) – you could also coordinate with the MOOC-WG.

3.       Participant applies for financial aid -
https://www.coursera.org/payments/finaid?cartId=7462656 [2]  and when approved, will obtain a free, verified certificate from Coursera.

4.       Participant can pay the U.S. $50 to have the verified certificate using the payment options specified on the registration
page.

5.       Please see attached document for information about the free verified certificate option, then contact me (gardyJA@state.gov) if you are interested in having participants enroll that way.

Attachments for promotion:

EXTERNAL information zip folder:

·         1 PDF flyer to promote the June 5th enrollment date

·         1 graphic for social media to promote the June 5th start date


·         1 MOOC poster with information about every facilitated MOOC in this series (one editable, one PDF)

·         1 MOOC Camp Guide for Facilitators

·         1 long syllabus (do not share with public; for facilitator’s information only)

Internal information zip folder (INTERNAL ONLY):

·         1 Long description per MOOC- Read first

·         1 long syllabus on the course (do not share with public)

·         1 Word Doc with YouTube promotion video links and guide

·         1 MOOC Camp Guide for Posts

·         1 MOOC series poster for Posts - updated with Monday start dates

·         MOOC Camp Cable (December 2016)

·         Guidance on Free Verified Certificate option

Links:
------
[1] https://www.coursera.org/learn/stem/  
[2] https://www.coursera.org/payments/finaid?cartId=7462656 
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